![]() The innovation this guy came up with was to use infomercials to build cashflow, use this to buy more air time to build a brand and then cash in on the brand by going to retail. It also uses the idea of testing before having the product (dry testing). The idea of a virtual business is exactly what Tim talks about in his book. ![]() The business stuff was really interesting. I don't know why Tim Ferrriss liked this book so much. ![]() Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details! Have it bronzed and claim it's a very earlyHenry Moore. ![]() Prop it on its side and presto! Twinpicture frames. "As a jack, in an emergency, if you have a very small car. Steve Dworman Publisher, Infomercial Marketing Report This fascinating book chroniclesstep-by-step how he did it." "Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. "This is the first time the person behind a fad lays out the wholemarketing strategy he used. ![]() Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life The marketing strategyalone is worth the price of admission." "Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. ![]()
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